Our new product, PHOTON, is finally in production after 5 long years of testing. It also won the Asia Outdoor Gear Awards 2023.
Asia Outdoor Awards is organized by the well-known outdoor magazine OUTDOOR, the judges are all experienced outdoor enthusiasts, unlike other competitions, the awards are judged indoors only 30% and the rest 70% in outdoor activities, so the duration of the judging is up to half a year. Finally, at the end of 2023, we were notified of the award.
Hundreds of products were judged this year and our sleeping bag received the highest score of 95.29
It’s no surprise that Ice Flame is the most awarded sleeping bag brand in China, since we’re all hikers and mountaineers. All of our products are designed with our needs on the mountain. These products are also tested by our friends on trails.It’s an extremely rare business model in China, where most are mass-produced in factories and the designers are not outdoor enthusiasts. We do the opposite, we make our own samples using sewing machines and our studio craftsmen go and make sleeping bags to order, so it’s never going to be a business empire, but it’s a lot of fun.